Indian market is such an overwhelming one for ICC. The TV channels and the viewership issues control the ICC's coffers and the Indian market decides the issue for the channels. How otherwise could you explain the Indian matches in the world cup starting at a more convenient 7 PM?
Indians are bombarded with enough cricket. We already play the maximum number of ODIs. Add to it the recent thrust of tests to protect our Numero Uno ranking and the dose of domestic T20, we have our eyes full...
Is the average enthusiast complaining? Well..not yet. But, the adage the more the merrier doesn't fit this. The threshold is on the anvil and it would not be long before the viewer gets bored with the overdose. But for now....carribean calls!
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